Third party contributor

Do Women Really Shop More Than Men? Not During the Holiday Season…

According to a holiday shopping survey, men planned to spend more than women on gifts in 2013. If you’re a woman, it’s likely you’ve spit out your coffee, or you’re shaking your head, or you’re saying something along the lines of: “Um…no.” A 2013 Gallop poll backs up the survey results, and women everywhere are scratching their heads.
· Women ages 15-30 spend on average $214.67 per gift
· Women ages 31-57 spend on average $203.36
· Men ages 15-30 spend on average $296.45
· Men ages 31-57 spend the most, averaging $332.11

(Holy cow! That’s over $100 more per gift!)


Isn’t ‘women and shopping’ like the single most-used television trope and stand-up comedian go-to? It’s one of those stereotypes that continues to thrive despite great strides in feminism, and big changes to traditional gender roles. Come on – there’s stay-at-home-dads now, and wives sometimes make more money than their husbands (and, that’s okay). Society seems to be coming around to the idea that women are equal to men, but not when it comes to shopping.
Despite statistics that clearly show men will spend more this holiday season, women are still burdened by old shopping stereotypes. And, women will continue to see advertisements geared toward their holiday shopping. And, women will continue to be the butt of jokes at holiday parties, and other events, where husbands, brothers, dads and grandpas all laugh at their holiday spending.


It’s time to turn it around on men, but in a playful way. Suggest these studies as proof that men shop and women actually save.
Women have long been painted as money-hungry gold-diggers. There are thousands of jokes, sayings, and quotes depicting women as credit hungry shopaholics. Male comedians often complain about their wives and girlfriends draining their bank accounts, and taking long trips to the mall.
This holiday season, you can change the conversation. When an uncle/brother/boyfriend/husband/dad/grandpa brings up the old stereotype, ask them where they’re getting their proof. Chances are high they’ll point to their wives’ recent trip to the mall, or a recent online shopping excursion. Once they’ve given their proof, you can floor them by sending them a link to the two above-mentioned surveys. Everyone is sure to have a good laugh, and you’ll have opened up a safe dialog about changing attitudes toward women and spending.


This holiday shopping season it isn’t about who spent what, or what gender shops more. It’s about the thought, the gifts you give, and the respect you have for everyone (gender unspecified).
Men and women both seem to care about the gifts they give, and that’s because this is the season of giving (Not, the season of giving stereotypes). Gifts for men should be thoughtful, and meaningful to the recipient, such as a new grill for the grill master, or a toolset for the handyman in your life, or even a new blow dryer or nail care set–haha, men like those, right? And, the same goes for women – give her a tool box if she’s handy. It’s not about gender stereotypes, but rather about creating joy in the lives of the people you love most.
If you feel targeted by jokes about women shopping (either with or without your husband’s credit card), you have the tools to change the conversation. You don’t have to put up with archaic stereotypes, especially because they’re unfounded by current studies and surveys.

Simply put: most people love to shop. It’s got nothing to do with gender.