I don’t know if you’ve noticed, Pranksters, but since I’ve been blogging since Jesus was my classmate, I’ve noticed that the climate of blogging has changed. My friends have noticed this too. I was at a conference (last year) and they were talking about the Word of Mom advertising being the new It Thing because that’s who people believed now. Like, no one believed The Man, people believed The Mom.
Who the fuck blames them?
Anyway, that, of course, trickled down into blogging and I started to see PR blogs popping up. Then Sponsored Tweets appeared in my timeline (aka: “Come and try Standee’s* burgers!! They’re full of the awesome! #spon) and now pretty much every business has a Facebook page. Facebook, I have to laugh, used to be only open to COLLEGE students, and now I can keep up with what Crest toothpaste is doing (love their whitestrips by the way. No, that’s not sponsored, I just do.).
So last year, the FTC insisted that we bloggers maintain TRANSPARENCY when we talk about products that we were given which made me laugh until I nearly choked, not because it was far-fetched for OTHER people, but because seriously? NO ONE EVER GAVE ME DICK.
But that annoyed me because then suddenly I felt like I couldn’t possibly talk about something that I did happen to like (like my L’Oreal Eye Lifting Cream)(SO not sponsored), for fear of sounding like I was Shilling out to the Man. Which, let’s face it once more, no one ever sends me stuff to review probably because they’re afraid of me.
I’m asked more often than you’d think why I blog and the answer is simple: because I love to. To me, it’s not really about the subscribers or the page views or wacky search terms (although whomever is searching for “david cook nude,” back the fuck off my husband, yo), although I love knowing that my blog, my labor of love, is growing because I put a lot of work into it.
I remain slightly bewildered by this new blogging world order where I am supposed to stick to a strict 400-600 word count (because people TIRE of reading anything longer!) and break it up by SEO search term paragraph headers.
You know what that would look like, Pranksters? It wouldn’t be readable, that’s for sure. It would look like a fucking monkey hammered it out, and while I am certainly not winning a smart people contest unless I sit on the contestants, I take my writing seriously enough to care how it looks and how it reads. If that means Google search crawlers won’t direct people here, I don’t give a shit.
If I am also following the PR guidelines, I should take out all terms like this (and feel free to add more in the comments):
Because while I would love for my smiling face to end up on national television–without having committed a mass murder–I also would like to keep my integrity about myself. I’d rather remain true to myself and my blog and my band of Merry Pranksters.
I read most of your blogs and I know that all of you blog with the same sense of integrity about what you do and that is why you’ll succeed. People can spot a phony a mile away which is why the Word of Mom advertising is going to fail as The Word of The Man advertising did.
So the climate of blogging may have changed, but I have faith that those of us who blog as we are and blog because we must, those of us will continue to do as we’ve always done. I have faith that this will be what sets us apart.
Maybe we can all get a big blogging house and live together like Three’s Company. Except it’ll be like, “7,000’s Company.” I’ll be the dude. Heh. Then I can finally pee standing up. SPEAKING OF THAT. I have to get The Daver to put the final touches on the community site and do a dramatical unveil.
P.S. The community site will be Full of The Awesome because you can ALL POST THERE. Like your own blog posts.
P.P.S. Can I please be the dude?
P.P.P.S. What do you think about blogging, Pranksters? Hit me up in the comments, yo.
*that’s for you, Pashmina.